The front page of your TRIBUS Ashland Theme website is built upon a collection of TRIBUS Theme widgets.
You can find them by visiting the Dashboard of your site, and navigating to Appearance->Widgets.
Clicking on a widget gives the option to insert that widget into the Sidebar or onto the Front Page. These widgets were designed for the Front Page, so choose that option and then click Add Widget.
Widgets added to the Front Page can be reordered by dragging and dropping.
Each widget has its own options for customization. The Front Page widgets available with the TRIBUS Ashland Theme are: