Through TRIBUS’ regular SEO efforts on your website, we spot irregularities and investigate. On more than one occasion this year, we’ve found homes listed by brokers that are famous for one reason or another. Various online publishers including Zillow / Trulia / Realtor.com and non real estate related companies like TMZ / Mashable / Variety / Curbed / and national media organizations know that celebrity and famous homes get 1000s of clicks to their websites. However, they rarely respect your ownership of the listing. In fact, they typically link to Zillow / Redfin or your competitors for the listing instead of to you, the true owner of the listing and photo copyrights.
The lost SEO from this that would lead to dramatic traffic increases in the short and long run to your website is immeasurable.
Therefore, we recommend that you contact any organization utilizing your listings in this manner and require the following terms from them:
- You agree to provide attribution of our brokerage next to any photo of the home.
- You agree not to link to another real estate website on the page including, but not limited to Zillow / Trulia / Realtor.com / Redfin / Curbed.
- You agree to provide a follow link directly to the listing on our company website.
- You agree to provide a follow link indicating the brokerage with the listing to the main page of our company website.
- You agree to credit the agent who has the listing.
Any reputable organization should be willing to meet these demands. If the organization is unwilling to abide by these rules, you should advise them that you will send a DMCA takedown notice if they continue to publish the listing with your copyrighted information.
NOTE: The one item to be aware of though is that when you syndicate your listings to Z/T/R you are providing them with a license to use your copyrighted images. However, if you press them hard enough, these organizations have been shown to be willing to play by the above rules if they post a separate blog about the subject.